Our Founder

Chris McVickerOur Founder, Chris McVicker

Chris McVicker founded The Flanders Group on August 27, 1981, coincidentally, the same day his wife, Bernadette Guzzardo, gave birth to their triplet daughters Alexis, Brittany, and Courtney.

Chris chose the Flanders name because commercial insurance originated in Flanders, Belgium. The Flanders logo is a rampant lion, which is found on the shield of the Count of Flanders. This is the basis for the company’s motto “A Pride of Insurance Experts”.

He was very proud of the many awards the agency has won, among them being named to the Rochester Top 100 five times, which is an award for being one of Rochester’s fastest growing, privately-held companies — the first insurance agency ever to qualify and be named to this prestigious group. Chris was named Marketeer of the Year by IMMS and The Flanders Group was chosen as the Rough Notes Marketing Agency of the Month and voted Marketing Agency of the Year by their readers. The Flanders Group was also named Agency of the Year by the Institute of Work Comp Professionals. In addition, Chris was named Small Business Person of the Year by The Small Business Council of Rochester.

He was passionate about giving back to the community he loved and participated on several boards including: Rochester Broadway Theater League Executive Committee, SUNY Geneseo Jones School of Business Advisory Council and the Empire State Marine Trades Association. He also served the insurance industry by participating on the Editorial Board of Rough Notes magazine and was a founding member of the Greenwich Group.

Chris set the example for excellence both personally and professionally and we are honored to carry on his legacy.



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